Car, bike players work on new branding plans

NEW DELHI: As the Indian car and bike market grows in scale, a host of companies are reworking their branding strategies to reflect the changing times and market dynamics. Companies ranging from the homegrown diversified Mahindra group to two-wheeler giant Hero Honda to foreign car makers such as Renault , Fiat and General Motors, all are chalking out new brand strategies to redefine their identities and approaches to the market.

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